Comprehensive Guide to App Development Expenses in Australia (2023)

August 09, 2023
Comprehensive Guide to App Development Expenses in Australia (2023)

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Do You Have an App Idea?

If you’re considering app development, you might be wondering about the cost involved. This comprehensive guide aims to shed light on the factors impacting app development expenses in Australia. We’ll delve into professional developers’ potential charges and also provide tips to potentially lower your app development costs.

Let’s Start with the Basics:

The initial question might seem straightforward: “What’s the cost of app development?” However, understanding the concept of “app development” is crucial before estimating costs.

Understanding App Development:

App development is the process of creating software for mobile or computer devices. This encompasses software design, implementation, and various types of apps, such as native, web, or hybrid. Those who create these apps are known as app developers.

Calculating App Development Expenses:

When determining app development costs, it’s important to consider more than just design and development. There are hidden costs like developer accounts, data storage, updates/maintenance, and marketing. Neglecting these costs can lead to project delays or setbacks due to inadequate funding.

For instance, the journey of a successful app involves more than just coding. Marketing is crucial for users to discover and download your app. Marketing expenses depend on factors like competition, target audience, and objectives. Thus, allocating a budget for app marketing is vital for success.

Several elements contribute to app development costs:

1. Server Fees: Range from $10 to $10,000.

2. Developer Accounts: Google charges a one-time fee of $USD25 for Android; Apple’s annual fee is $USD99.

3. App Maintenance: Allocate 15-20% of your app budget for annual maintenance.

4. Third-party Services: Prices vary from $100 to $500 per month for services like in-app chat or DNS.

Ultimately, the financial commitment required for your project hinges on a range of factors, and the aforementioned costs might exhibit significant variations. For instance, prominent Australian banks aren’t allocating a mere $10,000 annually for hosting expenses; the actual amount is substantially higher. Your app’s circumstances will deviate as well, contingent upon intricacy, functionality, platform support (iOS, Android, or both), ongoing feature incorporation, or simply maintaining its basic operations.

Influences on Mobile App Development Costs

The realm of applications has reached unprecedented proportions, paralleling the record-high smartphone ownership. However, if you’re inclined to forge your own apps, the question that arises is: what’s the price tag? The subsequent aspects play a pivotal role in determining the cumulative development expense.

App Category

The cost of your mobile app venture is heavily contingent on the app’s classification. For instance, the nature of your app will significantly shape the costs. To illustrate, crafting a native iOS app typically incurs lower expenses compared to a mobile hybrid app. However, a mobile hybrid app usually comes at a lower cost than developing native apps catering to both iOS and Android platforms.

Defining App Functionality

The spectrum of apps is vast, encompassing everything from games and utility tools like shopping lists or banking apps, to business applications tailored for tasks such as time tracking or fleet management. The unique requirements of businesses seeking apps diverge significantly from those seeking entertainment on their devices. This divergence influences the duration developers need to invest and the consequent expenses.

For instance, if you’re a sizable enterprise, anticipate expenses exceeding $1M for your mobile app project. This covers the integration into your operational framework, establishment or migration of user accounts, API development, app design, and implementation. These elements accumulate expenses swiftly. Our portfolio includes apps developed for as little as $170K, and others reaching $3M or more.


Degree of Complexity

The intricacy of your demands directly influences the volume of development hours necessary and, consequently, the incurred expenses. Consider the following scenarios:

Will your app necessitate integration with third-party systems? If your app targets a global audience, this entails accommodating languages beyond English. Does your app need to function both online and offline, or is it reliant on a constant internet connection for full functionality?

Ensuring App Quality

Ensuring optimal performance and aesthetics for your app is paramount. Accomplishing this requires adept testing across various platforms and devices. Testing holds a pivotal yet often underestimated role in the mobile app development process.

Our aim is to expedite the release of your app. Our proficient native and cross-platform teams, featuring Mobile QA Specialists, boast a proven history of testing apps on the most prevalent devices. Testing is categorized into two approaches: manual and automated. Manual testing involves Mobile QA specialists conducting assessments directly on mobile devices, adhering to predefined benchmarks. In automated testing, a program is employed, and QA experts script code to execute an “automated test suite.” This methodology, embraced widely, delivers several advantages. While manual testing remains vital, automated tests accelerate testing timelines and, over the long term, lead to time and cost savings

Time Involved in App building

Developers, developers, developers – unequivocally, the primary expense in any mobile app endeavor is tied to developers.

As the duration for constructing the mobile app lengthens and its complexity deepens, accompanied by an augmentation in features, the budget inevitably expands.

The most substantial costs materialize when the app demands years of meticulous work from adept app developers specializing in discrete domains like design, engineering, or marketing. Consider the case of Uber’s initial financing round amounting to $1.6M – a nod to the importance of developers. It’s worth noting that Uber has subsequently raised a staggering $25.2B, underscoring that the present-day Uber wasn’t birthed from that initial investment.

These expenses and this mode of thinking must be integrated into your strategy. While you may not require millions to initiate your venture, you will eventually necessitate substantial financial commitment to compensate developers. Contemplate the source of these funds – will revenue generation be in motion by then, or will capital acquisition or financial involvement from the CFO be in order?

Should intricate features such as push notifications, offline mode, or augmented reality be integral, these could necessitate specialized expertise or senior and lead developers. Be prepared for the augmented costs associated with these enhancements, which can escalate the mobile app development expenses by hundreds of dollars per hour.

What Are Your Financial Parameters?

When people inquire about mobile app costs, I often respond by sharing that our most economical creation was a $30K app (approximately 11 years ago, and it was quite basic), whereas the priciest one reached well over $3M (for a major enterprise, albeit with some financial inefficiencies).

The extent of your investment in app development determines the returns. Enhanced quality correlates with increased prospects for success. Generally, your budget influences the level of quality, functionality, and scalability achievable. Nevertheless, it’s prudent to avoid fixating on singular features that may have limited utility for only a small subset of users, as these costs can accumulate swiftly.

A seasoned team like Bilue has encountered a broad spectrum of scenarios, enabling them to swiftly offer advice on cost-effective strategies and optimal budget allocation.


What’s Your Project Timeline?

This factor holds significant weight in the cost of app development. If you require an accelerated process due to time limitations, expenses can surge. It’s widely recognized that adding more individuals to expedite the timeline doesn’t result in a linear progression. If you’re unfamiliar with the concept, consider reading “The Mythical Man Month.” Despite being penned in 1972, its principles remain relevant in my experience.

Typical Expenses for Developing Apps in Australia

Australians have a strong affinity for their mobile devices, indulging in various mobile apps. Among their favorites are those that fall under the categories of native, hybrid, or web-based applications.

To ascertain the potential cost of your app, it’s crucial to define the app type you’re envisioning. Drawing from our experience of over a decade in app design and development, we often categorize our app projects into three broad size classifications:

 SizeScreensDescriptionBudget
 Small5-8Single platform, limited integration<$200k
 Medium10-15Cross platform, simple intergration$200k-$600k
 Large20+Multiple personas, fully native, multiple platforms, complex integration into existing systems$1m+

 The nature of the app you’re envisioning holds the most significant sway over its cost. Variables such as the quantity of views, intricacy of features, integration requirements, platform diversity, and specific functionalities all contribute to the overall expense.

For instance, crafting a game app intended for over 100,000 monthly downloads and usage across various devices will entail notably higher costs compared to an app with fewer features, catering to a limited device audience.

Furthermore, the platforms you target for development significantly influence the expenses. Apps created exclusively for a single platform tend to be marginally more economical, given that they’re tailored to that platform, circumventing the need for extra design, development, and quality assurance efforts across multiple platforms.

iOS vs. Android Costs:

For business proprietors, mobile apps have evolved into essential assets. Leveraging both Android and iOS apps can lead to heightened conversion rates and sales.

Now, let’s delve into the costs of developing these apps. In general, as corroborated by an article from entrepreneurs, iOS apps are typically more cost-effective and quicker to construct than their Android counterparts.

Why Is App Development Expensive?

App development costs stem from the intricate nature of the process and limited skilled professionals. Developing apps requires unique skills, more akin to building desktop software rather than websites. Investing in app quality and ranking is crucial to avoid losses due to low ratings.

Can You Develop an App for Free?

No, skilled app developers are in high demand. Offering equity or payment is necessary to attract them. Relying on equity can lead to excessive ownership dilution. Instead, seek investment or funding.

Partnering with Teknoverse: Your Trusted App Developer

If you seek a seasoned app development partner, Teknoverse is your answer. Collaborate with us for a comprehensive app development experience. We provide transparent, consultative services, engage stakeholders, and offer ongoing support. Teknoverse, with a remarkable track record, is your top choice for app success.

Trusted by Leading Brands

Teknoverse expertise is endorsed by prominent brands and growing vastly. Our proven skills and focus on user experience make us a top app development agency in Australia.

Partner with Teknoverse for top-tier app development that aligns with your goals and delivers exceptional user experiences.

Reach out to us.

Our friendly and local Teknoverse representative is ready to listen to any questions and comments. All you have to do is call us, email us or fill out a form.